3 Marketing Techniques for Your Arlington Home for Sale

Living in such a stunning, historic city right outside the capital of the U.S. means homes like yours are in high demand, but the real estate market is never as easy as that. If you want your home to stand out among all the other Arlington, Virginia homes for sale, you need to try marketing it. While that can seem intimidating, it’s a lot easier than you think.

One of the most important steps you can take is to get your listing online. While that may sound time-consuming, the reach of today’s real estate sites is too much to ignore. After all, 90% of homebuyers search online during their homebuying process, and 76% use a mobile or tablet device in their search.

 

If you are working with a good Arlington real estate agent, the listing they prepare for the Multiple Listing Service (MLS) usually will be picked up automatically by online sites such as Realtor, Zillow, and Trulia. If your home is For Sale by Owner, you’ll need to post it manually yourself. Just follow best practices regarding photos, staging, and cosmetic improvements. To go above and beyond, consider what the professionals do and share info about your home on your Instagram and Facebook pages or to some of social media’s specialized real estate groups.

 

Looking for Arlington homes for sale has gotten quite digital, so don’t miss out on online buyers.

Balance your marketing efforts with some traditional print tactics, too. According to the National Associations of Realtors (NAR), 18% of all buyers, and 26% of those over age 66, still rely on print ads when searching for homes. Also, sending your neighbors a postcard when you are ready to sell will satisfy their curiosity about your upcoming move and help share your listing with more buyers.

 

Do keep it upbeat and positive, though. Every property comes with a few caveats, but this is not the place to highlight them. Instead, talk about your home’s proximity to downtown Washington, D.C., for commuters, access to the Metro, or the most enticing nearby venues. If your Arlington home or condo is on the west side of the city, you can advertise your home’s easy access to the Virginia Hospital Center and many nearby schools.

When in doubt, hire a professional. Cleaning, staging, pricing, and market timing are essential parts of the process. Yes, you can do some of this yourself. But that can take hours of work, and you still may not get it right. So why not have someone else do it in less time and with even better results?

 

There are professionals throughout the area who can help, from cleaners to furniture rental experts. If you need a photographer, contact pros like Snappr Photography. For local cleaners, consider calling Maid Pro or Spekless. Interior designers nearby who can help stage your home include Splendid and Swanky and Simplify with Di. And if you want to showcase your Arlington luxury home in style, contact the Orange Line Living Team for a 3D tour.

Ready to list your home with a professional? Reach out to trusted Arlington real estate expert Brian Siebel for assistance. Brian is an accomplished real estate agent and Washington, D.C., attorney whose legal background is an invaluable resource when selling your home.